Message from Brendan
We are delighted to be ending the year with the first edition of our aquaBUBBLER newsletter! This quarterly publication will keep you up to date with news about issues close to our hearts – water conservation, plastic water bottle reduction, student hydration, and all things aquaBUBBLER.
There’s certainly a lot of discussion happening around these challenging issues, so we also recently launched a blog where we share any interesting information we come across. We often uncover valuable websites and resources in our research, and share these links on our website too.
Many of our customers have told us they like to inform the local community about their aquaBUBBLER investment, so we recently launched the aquaBUBBLER Media Pack, which makes it really easy share the news.
The pack includes a sample press release and letter which you can modify to suit your needs. Download it from our website, or call us and we’ll email it to you.
Another highlight this year was developing an additional aquaBUBBLER design feature: customised messaging. Customers can now print logos or community messages on their aquaBUBBLERs, letting communities know who has contributed to this positive investment in their future. ‘Customising’ aquaBUBBLERs is proving to be popular and highly valued feature—a long lasting marketing investment that runs rings around traditional methods of outdoor signage!
Wishing you a very happy and safe summer.
Brendan Lynch, Managing Director, aquaBUBBLER
Hydration a Key Factor in Student Performance
AquaBUBBLER is working to raise the profile of hydration as a critical health factor in Australian schools in an effort to attract resources and funding for student health initiatives specifically related to hydration policy.
Recent research indicates that despite the increased focus on child nutrition, hydration is generally overlooked as a key factor in student health and wellbeing in schools.
An international expert panel of health professionals found that even extremely mild dehydration can lead to headaches, digestive problems and a lack of concentration. In response, we’re engaging government, academia and industry to gather improved research data and generate much needed insights into hydration issues in Australian schools.
International evidence suggests this work will support the education and health communities in raising the profile of hydration, and improve the quality of student performance as well as improving student health in general.
Don’t forget to clean your drinking fountains!
Why not give your drinking facilities a quick clean before heading off for the Christmas break?
One of the reasons we produce drinking fountains that are colourful, attractive and vandal-resistant is because nobody likes drinking from an unattractive, unhygienic fountain.
A couple of minutes with a common sense cleaning agent and a cloth, and you’ve done your bit to encourage good hydration habits. The occasional clean also helps to extend your fountain’s longevity. Happy cleaning!
OPAL – Showing communities they really care
OPAL (Obesity Prevention and Lifestyle) is a South Australian program that supports healthy lifestyle habits for children through their families and communities. Part of their strategy is to install drinking water infrastructure in high activity public areas to promote water intake. OPAL recently took advantage of aquaBUBBLER’s new customisation feature, purchasing several fountains for public areas, such as skate parks, with no drinking water facilities.
OPAL District Council Manager, Emma Young, said “Being able to add our campaign tagline to the public drinking fountains we provide means we can ‘spread the word’ about our campaign without actually being there. It’s an ideal way to promote campaign awareness while actively enabling people to drink more water – one of our key objectives.”
Emma added that embossing the message into the structure as part of the manufacturing process made for durable, sustained promotion, as opposed to using a sticker or decal which would fade or peel off over time.
“It’s a great outcome” Emma said. “Installing the aquaBUBBLER helps bring about the change in hydration behaviour we promote, and the embedded campaign message makes for a long term promotion strategy which demonstrates local government’s commitment to the program”.
aquaBUBBLER’s Brendan Lynch said the uptake of customised messaging has been unexpectedly popular. “We knew there was some interest out there when we developed the feature, but uptake has just been phenomenal. We’re chuffed that customers are so keen to associate their brand with our product, and it seems many of our customers really value such a simple, appealing and useful way to show the community they care,” Brendan said.
Best Bubbler BlogsA few of our recent blog highlights include: Old water troughs make great worm farms
When Eltham North Primary school replaced their old water troughs with new aquaBUBBLERs, they transformed the troughs into a worm farm, which has proved to be hugely beneficial.
Read more about how they did it….
Australia Turns Green on World Stage
With Melbourne’s Bentleigh Secondary College recently named the world’s most sustainable educational institution, Australia’s status as a leader in sustainability is visibly improving.
Read more about it here….
Spotlight on Tertiary
Melbourne University’s GoTap! campaign saw two campuses go completely disposable bottled water free last year, with more to follow.
aquaBUBBLER was directly involved, and was thrilled to see the campaign recently shortlisted at the Green Gown Awards.
Read more about it here….
Out and about
Australia’s National Water Week, celebrated in October, has been encouraging communities to get involved in protecting Australia’s water resources since 1993. Hundreds of events are held around the country each year, and aquaBUBBLER was invited to partner Yarra Valley Water (YVW) in hosting their annual National Water Week Choose Tap short film competition.
Twenty five schools entered films about the benefits of tap water in a bid to win this year’s first prize: a free aquaBUBBLER. Brendan Lynch attended the event to present the prize to winners, Manchester Primary School.
YVW’s Education Manager Jenny Hiller said, “We were thrilled to have aquaBUBBLER on board for this event. aquaBUBBLER water fountains are an asset to any school keen to encourage student hydration and reduce environmentally unfriendly plastic bottles. These two issues are at the very heart of YVW’s Choose Tap campaign, and it’s rewarding to see the creativity and insight into this subject matter demonstrated by students in the short films they produced.”
To read more about the Choose Tap campaign vists YVW’s website.
2013 – United Nations International Year of Water Cooperation
New Year is always an exciting time, but we’re particularly excited about 2013: it’s been declared United Nations International Year of Water Cooperation.
UN-Water has called on UNESCO (United Nations Educational, Scientific and Cultural Organisation) to lead the year’s activities. UNESCO certainly understands the importance of the year’s work; earlier this year they predicted that by 2020 water shortage will be a serious problem for many parts of the planet.
If forecast fresh water shortfall occurs, and population growth estimates are correct, we’ll need to feed nine billion people (two billion more than today) by 2050 with much less fresh water than we have available today.
With an estimated 1 billion people already without reliable access to basic water supplies, 2 billion without appropriate sanitation, and 80% of diseases in the developing world due to water contamination, it’s no wonder management of shrinking freshwater supplies in the face of massive population growth is one of the greatest issues facing us in the 21st century.
Throughout 2013, UNESCO plan to highlight the history of successful water cooperation initiatives, as well as identifying burning issues on water. It also will provide opportunities to capitalise on the momentum created at the United Nations Conference on Sustainable Development (Rio+20), and formulate new objectives towards developing water resources that are truly sustainable.
We look forward to bringing you more news from the campaign through 2013. To kick it off, take a look at Ceres’ online Sustainability Hub which lists ways for schools to get involved in International Year of Water Cooperation, and bookmark the UN’s official site or subscribe to their newsletter.